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Google Analytics: What it is and What are the benefits to you?

Written By ghiez on Jumat, 02 September 2011 | 18.36

Google Analytics (GA) will track all visitors including how the landed on your site, from search engines for example. GA will give you graphical knowledge on the dashboard or in reports depending how indepth you require to get with the tracking. You can review such knowledge as page performance, funnel visualization, visitor segmentation, time spent on a page, where they came from & can pull knowledge from all types of traffic as long as it is Java-Script based such as mobile rings.

Google Analytics is a service that collects knowledge & detailed statistics about visitors to your net site or weblog. The service is free & someone who is an net promotion professional ought to put in it on their net site. I have created a video that you can watch to see how to put in, do a fast search for Google Analytics here in my site & you will be directed to the video page.

GA does have its limitations. For example if a visitor has security enabled that blocks GA cookies. Without the GA cookies, GA cannot collect knowledge. You can request or encourage visitors not to disable by ensuring you are defending their privacy or posting a privacy owner for their assurance. Another are privacy networks that prevent, block or disable cookies where knowledge cannot be collected or is basically lost.
GA can be installed onto your Facebook FanPage, which is a giant bonus. Now, not only are you able to see how your net site or weblog is performing, you can see how your FanPage is growing or if it is not performing, you can switch it up to see what is working today. As your page ages, you can see if your content has become static so that you can be proactive in adjusting to the needs or interests of your audience.

Limitations aside, GA will enable you to have a baseline to track performance of your pages as the limitations are consistent on all pages & sites. Google Analytics is truly the best tool in your SEO toolkit to track & monitor performance.

As of writing this news story, I have not created the Facebook How-To Video, but I will in the next few days. In the event you have questions before hand, comment below so I can track who needs what & be positive to implement that information as needed.

As a tool in your toolkit, Google Analytics is a must have, because its free & you can track your visitor's habits. By tracking what the visitor is viewing, how long they stay on the topic & what is fascinating to the, you can adopt best practices & keep your audience coming back because they know your content is fresh, targeted & valuable.
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