Much has been said in recent years about net promotion and how it is making all other forms of promotion obsolete but in fact direct mail promotion and promotion is as effective as ever. of the simplest forms of direct mail for most businesses is postcard promotion. Businesses have built fortunes using direct mail, with postcards as their main vehicle for customer acquisition.
Those small rectangular postal ninjas you send out can be a quantity of the most effect promotion soldiers in your promotion army but here's some tips that'll help you make them more effective.
Tip #1
Always send your postcards First Class. You would not send your kids to school dressed sloppily would you? Well...First Class always makes a better impression . And be definite your postcard arrives on a Tuesday or Wednesday....but seldom on a Monday.
Have them printed at your local office supply superstore like Office Depot or Staples. They usually do nice work and have a nice guarantee on quality.
Tip #2
Design you postcard to look like it came from a mate. This is applicable to the copy and the layout. Don't let it look or sound excessively formal. People associate postcards with friendliness so don't blow it by making your postcard look or sound businesslike.
Tip #3
Get right to the point with a well thought, matchless offer or call to action. That is what people expect with postcards. That is what they are for.....quick, valuable and fascinating bits of information between friends.
Tip #4
Always have a specific aim for the postcard. Don't go for the sale aggressively but have the aim of getting the reader to do 'the next thing', to 'come closer'....i.e. register on a web-site, make a phone call, come by and pick up something free, enter a contest, etc. Use the postcard to start and/or build a relationship.
Tip #5
These are a few tips that'll help you make the most of your time and money. Postcards are of the most overlooked yet most effective weapons for businesses yet only a few use them at all (let along...properly).
There is lots of information obtainable about conducting effective postcard promotion campaigns. Google "direct mail postcards" and you'll find countless resources to help you master postcard promotion. Find some for yourself and start to become the local postcard promotion professional in your niche. It is going to pay of handsomely.
A seasoned professional in Postcard Promotion with over 25 years of experience under his belt, Ralph Kreshatik has built successful promotion campaigns for businesses in the US. His in depth knowledge of postcard promotion and artistic use of Postcards is now shared for the first time online! Follow his articles by bookmarking his author page. More quality articles are on the way.
Those small rectangular postal ninjas you send out can be a quantity of the most effect promotion soldiers in your promotion army but here's some tips that'll help you make them more effective.
Tip #1
Always send your postcards First Class. You would not send your kids to school dressed sloppily would you? Well...First Class always makes a better impression . And be definite your postcard arrives on a Tuesday or Wednesday....but seldom on a Monday.
Have them printed at your local office supply superstore like Office Depot or Staples. They usually do nice work and have a nice guarantee on quality.
Tip #2
Design you postcard to look like it came from a mate. This is applicable to the copy and the layout. Don't let it look or sound excessively formal. People associate postcards with friendliness so don't blow it by making your postcard look or sound businesslike.
Tip #3
Get right to the point with a well thought, matchless offer or call to action. That is what people expect with postcards. That is what they are for.....quick, valuable and fascinating bits of information between friends.
Tip #4
Always have a specific aim for the postcard. Don't go for the sale aggressively but have the aim of getting the reader to do 'the next thing', to 'come closer'....i.e. register on a web-site, make a phone call, come by and pick up something free, enter a contest, etc. Use the postcard to start and/or build a relationship.
Tip #5
These are a few tips that'll help you make the most of your time and money. Postcards are of the most overlooked yet most effective weapons for businesses yet only a few use them at all (let along...properly).
There is lots of information obtainable about conducting effective postcard promotion campaigns. Google "direct mail postcards" and you'll find countless resources to help you master postcard promotion. Find some for yourself and start to become the local postcard promotion professional in your niche. It is going to pay of handsomely.
A seasoned professional in Postcard Promotion with over 25 years of experience under his belt, Ralph Kreshatik has built successful promotion campaigns for businesses in the US. His in depth knowledge of postcard promotion and artistic use of Postcards is now shared for the first time online! Follow his articles by bookmarking his author page. More quality articles are on the way.
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